Résumé of Jacqueline Lam
Student at New York University
New York City, New York
Work Experience
2016 Summer
Financial Communications Intern
CorporateLink Limited
August 2016 | Hong Kong
- Prepared press releases of listed companies re. their business activities and financial results for fostering positive corporate image and relationship with their investors
- Conducted research on advertorials and marketing materials for promoting companies’ image and business on printed and online media
- Assisted in organizing and attending PR events incl. companies’ listing ceremonies, shareholder meetings, annual general meetings, financial results press conferences and analyst meetings
Influencer Marketing Intern
Guru Online - AdBeyond (Group) Limited
June 2016 – August 2016 | Hong Kong
- Assisted in developing the Company’s Influencer Marketing Business Model by:
- expanding the database of Key Opinion Leaders (KOL)/ media platforms
- consturcting a sales decks
- identifying suitable KOLs for clients to promote their campaigns
2015 Summer
Marketing Intern, Digital Marketing Solution Team
Guru Online - AdBeyond (Group) Limited
June 2015 – July 2015 | Hong Kong
- Developed detailed digital marketing campaigns to pitch respective clients in the Beauty, Health, Watches and Jewelries, FMCG industries.
- Assisted in preparing proposals to pitch clients e.g. marketing plan, showcases of past ads, schedule, budget etc.
- Providing integrated campaigns for current clients to boost impressions on social media platforms including Facebook, Twitter and messenger apps WeChat and Whatsapp.
- Attended training in latest online advertising practice, market trends, and technologies for further analysis of consumer impressions.
Brand Representative
Abercrombie & Fitch
May 2015 – July 2015 | Hong Kong
- Represented the A&F brands with a friendly and fun attitude at the shop
- Provided customer service
- Responsible for merchandise displays and control
- Operated cashiers
2015 Summer
Marketing Intern, APAC Marketing Department
OSRAM Opto Semiconductors Asia Ltd.
July 2014 – August 2014 | Hong Kong
- Performed a market study for the Industrial Marketing Business Segment in the field of Automotive LED lighting for Asia Region
- Tied different trends of market data analysis by using various marketing tools (including SWOT analysis) to provide examination and make recommendations of the industry to OSRAM
- P• Presented to the management findings and prediction of the market trends of the use of LED in the Automative Industry in the coming decade based on my research and make recommendations to OSRAM
Summer Intern, Marketing & Human Resources Department
PTC International Limited
June 2013 – August 2013 | Hong Kong
- Supported the Quality Control Manager in the areas of enhancing the company’s marketing strategies and quality management system through preparing and conducting marketing research
- Assisted the Human Resources Manager in drafting job vacancy advertisements, liaising with recruiting agents, reviewing potential candidates’ resumes, assisted and participated in the interviews of administrative and technical staff
- Helped the General Manager in compiling supporting documents for the application of and obtaining the award of the Green Office Awards granted by the World Green Organization